![]() Your plan should show that you know what media your specific readers buy and read. Traditional media: TV, Radio, Newspapers and Magazines (both articles by you and articles that cite or quote you).Will companies that hire you to speak or train purchase your book in bulk? State specifics in your book proposal’s book promotion plan. Training: Include workshops, seminars, teleseminars, zoom training, webinars and any teaching you plan to do–on-line or offline.If events are on hold (such as due to COVID-19) see if you can schedule and offer some online events and courses, whether you offer them on your own or through conferences, associations and other groups, and mention recent and upcoming events (in person or virtual) in your proposal. Include numbers of people at the events where you speak. Public Speaking and In Person Events: Where will you speak? If you list speaking gigs in your plan (which is always a good idea), publishers want to see that you are already speaking to at least some of these targeted companies, associations or conferences.Online media: This includes online news sites and shows, your blog, online articles, social media, YouTube videos, podcasts, social networking sites (they’ll want to see you already have a presence), social bookmarking and more.Website traffic can also be a benefit to include in your promotions section if the numbers are impressive. Those who have bought programs, products or services from you in the past are the most likely to buy. Mailing List and Website Traffic: People on your mailing list who open your emails are already engaged with you and likely to buy your book.Provide a detailed plan for how you will reach this audience where they hang out, based on the foundation or platform you have already developed. Demonstrate that you know your audience and you know where they hang out online and offline.Ģ. Note: This post has been updated as of to reflect changes in book promotion. ![]() I responded to the discussion and then thought it would make a useful blog post. I just read a linked-in discussion where someone asked for a clearer definition of “platform” and what should go in your book promotion plan (in your book proposal). ![]() Your Book Writing and Book Proposal Coach ![]()
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